SUMMARY OF EMPIRICAL PHASE

 

EMPIRICAL PHASE

It is a phase where in all data that is collected are obtained using appropriate plans. This phase is the most  time- consuming becuase it focuses the data which the researcher needs for investigation. The word empirical describes any information gained by experience, observation, or experiment. One of the central tenets of the scientific method is that evidence must be empirical, i.e. based on evidence observable to the senses.

This involves the collection of data and the preparation of data for analysis. A data collection plan needs to be developed  specifying:

• What data will be collected;

• How the data will be collected (i.e., in person, over the phone);

• Who will collect the data;

• How data collectors will be trained; and

• The data collection procedure (i.e., what order forms are filled out, what the interview 

questions are).

Considerable attention to  detail is required in the data collection phase of any research study in order to decrease the introduction of bias and to ensure complete data sets for all participants.If the study design is experimental, data collectors should be blinded to participant group assignment to avoid the potential for bias. The researcher also needs to have procedures in place if participants become upset or have any problems with the data collection procedure (particularly when interviewing study participants on potentially difficult ).

REFLECTION: RESEARCH DESIGN AND PLANNING PHASE

 SIGNIFICANCE AND IMPORTANT OF THE RESEARCH DESIGN AND PLANNING PHASE

REFLECTION:

A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing research problems. In simple words it is the general plan of how you will go about your research. Research is kind of  difficult task but as the researchers wanted, researcher wants to prove that in every problem there is fruitful solution to it. It is a long process where in you need to look upon all aspect that helps to boost the growth of research. Research design is a plan which investigate to obtained answer to the research question. This might a step where in crucial to a researcher becuase it needs appropriate framework to come up with the exact idea regarding the study.

Research design and planning phase is important in the state where in , all data that is gather will be set to its purpose as well as help the research lead to build the study step by step. Planning is important  for the researcher as well as for the study itself. It is intented to set schedule for the researchers to study and for them to have a time to rest. Research needs time to be fully build. Research is a tool where in it helps the researcher and the readers to gain information that might help them in the future or in daily life.